How will Amazon choose products

How will Amazon choose products in 2020?

If Amazon’s early competition was not fierce, it had foreign trade experience and supply chain advantages, and it was the selection 1.0 era that could also hit luck through blind selection. If Jungle Scout CEO Gege created a big data selection plug-in, it greatly improved seller selection. Product efficiency means entering the era of product selection 2.0 …

Then when the current selection software followed each other, Jungle Scout launched a subversive selection artifact: Opportunity Finder, which represents the arrival of Amazon’s selection 3.0 era: use niche market keywords to easily find high Demand, low-competitive niche / market segment, quickly start the burst order mode!

I tried it out and used the JS web version of the potential market searcher to find the «Hoverboard for kid (children’s scooter)» market segment under the category Sports & Outdoors.

After using the JS plugin to verify at the Amazon front desk, I found that the product opportunity score is 8 points! Searching for the product core keyword «Hoverboard», the product opportunity score is as high as 9 points!

Product opportunity score after niche word «Hoverboard» searched with potential market searcher = 9 points

In the case of a perfect score of 10, what does the chance score = 9 mean? It means that the average monthly sales of the product is nearly 3,200, and the monthly sales in the plug-in are listed in reverse order. Even if the third-lowest product on the search page has 330 monthly sales, the number of reviews is only 6. Properly high sales, high profit, Low competitive blue ocean market!

You know, in the case of Amazon’s Red Sea, most of the products are around 4 points (high sales, high competition or low sales, low competition). It is difficult to find products with a score of 6 points by using plug-ins, not to mention that 8 and 9 points!

For example, if you compare the selection 1.0 era, the sellers in the selection 2.0 era got on the car, and the selection 3.0 era is on the high-speed rail, directly to the blue ocean destination, and the efficiency is increased by 10 times!

Take a look now, how Hoverboard, a niche market, was discovered!

Potential Market Finder: Opportunity Finder, Jungle Scout Web Edition New Features

1. Subversive selection logic to quickly find the blue ocean

The era of choice 3.0 means that the search target of the seller breaks through the limitations of a single ASIN and focuses on the new niche market («niche») generated by the trend of search terms, because the search terms are constantly changing. Difficult market needs.

For example, «Doggers Sweatshirt», «Hoverboard for kids», each set of words corresponds to a niche market.

By evaluating demand, average selling price, monthly search volume, and degree of competition, JS’s exclusive algorithm gives a corresponding market opportunity score (Niche Score, out of 10 points) for a single market segment, which can give you clear and clear potential Market guidance greatly simplifies your data analysis and selection decision process, and discovers the blue ocean target of potential products in the first time!

2. Four filter settings make it easy for sellers to get started

Nowadays, the competition on the Amazon platform is becoming increasingly fierce. Even with the help of tools, many sellers still have difficulty in selecting products …

The JS team fully understands this need, and embeds four sets of filter configurations in the potential market searcher, each of which has different filtering focuses:

· Integrated degree of opportunity

Products with high demand + low competition

High demand + weaker marketing

· High value + great demand

Mouse over the option will have a definition

For example, in the «High Demand + Low Competition» option, the system searches for products with a minimum monthly sales of more than 500 pieces, the competition degree is in the «Very Low» and «Low» range, and the head brand in the category is excluded by default. .

Using this filter, I selected the «Sports & Outdoors» and «Home & Kitchen» categories in the US station, clicked the search, and immediately collected 10480 niche markets, of which «Hoverboard» appeared in the top 3 for kids «and» Hover board «.

A user who has tried the potential market searcher disclosed in the offline communication: «Like the camera function of a smartphone, you can get high-quality photos without learning SLR. This selection artifact does not need to spend too much time researching, novice seller You can get good niche market results with the default filter settings, fast! »

3. Verify the potential of niche products, with comprehensive and reliable data

Each set of niche words obtained through the potential market searcher can be opened and fully checked and analyzed for the performance of the niche / segment market in a specific period of time, including historical monthly sales, historical price changes, and search volume changes. Data, as well as product reviews and supplier data that will be unlocked later, help you fully verify the potential of niche products.

If you have a JS plugin, then it is strongly recommended that you put the searched niche words on the Amazon search page, verify with the plugin, and quickly exclude some niche words that include the brand name.

There is a niche word «Lizard skin bat grip» in the niche search results for the Sports & Outdoors category. After searching with JS plugin, I found that there is actually a brand «Lizard skin» in this bat grip product category, then It can’t be regarded as a pure niche word, but to find the core keywords of the product and then search.

4. Product data of the eight major sites

The potential market searcher covers eight major sites, including the United States, Canada, Mexico, and five European countries (English, French, German, Italian, and Western). As long as it is a Jungle Scout web user, all site data can be used for free! Do not charge per site!

The famous two-eighth law states that in any group of things, the most important is only about 20% of them, and the remaining 80% are secondary, although the majority.

The results of the Jungle Scout team’s survey of Amazon sellers show that Amazon sellers’ sales are surprisingly similar to the 28th law: The surveyed sellers said that 78% of their profits came from about 10% of the products in the store-this again illustrates the selection Importance!